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Marketing strategy, case studies, and growth playbooks for accounting firm owners.

This Video Script Scaled Our Tax Offer To $5.5M/yr 19 min
Marketing Strategy

This Video Script Scaled Our Tax Offer To $5.5M/yr

The exact 4-part VSL scripting process used to generate millions for accounting firms, from client avatar to AI-enabled script generation.

Mar 2, 2026 138 views
How to Build a Sellable Accounting Firm | Ocean Gross 37 min
Business Scaling

How to Build a Sellable Accounting Firm | Ocean Gross

Investment banker Ocean Gross breaks down the 5 types of risk that determine your accounting firm's valuation — and how to eliminate each one.

Feb 18, 2026 194 views
How to Build Your First Funnel in Accounting (With Examples) 16 min
Marketing Strategy

How to Build Your First Funnel in Accounting (With Examples)

The best-performing funnel structure for accounting firms in 2026: a two-part VSL application funnel plus webinar, with real examples and close rates.

Jan 30, 2026 262 views
How To Pick Your Niche In Accounting (Full Guide) 14 min
Business Scaling

How To Pick Your Niche In Accounting (Full Guide)

How to niche down your accounting firm to charge premium fees and attract better clients, with 3 real case studies from firms that crossed $1M+.

Jan 23, 2026 388 views
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING] 1h 0m
Client Case Studies

How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]

Brock Hartzler of ProMover Accounting scaled from $30k to $92k/mo in 12 months. Here's the exact marketing, sales, and delivery playbook he used.

Dec 10, 2025 874 views
How This Tax Planner Sold $130k of Tax Plans in 60 Days 20 min
Client Case Studies

How This Tax Planner Sold $130k of Tax Plans in 60 Days

Daniel Koehler of GTG Tax Planning closed $130k in tax plan sales in 60 days using niche messaging and targeted ads for tech workers with RSUs.

Nov 25, 2025 191 views
Most Accountants Suck at Marketing 1 min
Marketing Strategy

Most Accountants Suck at Marketing

Why most accounting firms default to acquisitions instead of marketing, and why building a client acquisition machine is the superior growth strategy.

Nov 10, 2025 1,328 views
'We Weren't Getting in Front of the Right People' - How Niche Messaging Fixed Their Sales Problem 9 min
Client Case Studies

'We Weren't Getting in Front of the Right People' - How Niche Messaging Fixed Their Sales Problem

How Rudy Rodriguez of Freedom From Accounting went from broad, untargeted marketing to niche messaging that lets him see leads sitting at the kitchen table.

Oct 24, 2025 105 views
Most People Teach Marketing All Wrong 1 min
Marketing Strategy

Most People Teach Marketing All Wrong

Marketing isn't an art form — it's a science. Here's how to diagnose what's broken in your funnel instead of guessing and hoping.

Oct 20, 2025 45 views
This Trick Makes People Feel Seen 1 min
Sales & Pricing

This Trick Makes People Feel Seen

The 'Three Whys Deep' framework helps you understand what clients actually want — so your marketing speaks to their real desires, not surface-level needs.

Oct 9, 2025 36 views
Why Referrals can Kill Your Business 1 min
Business Scaling

Why Referrals can Kill Your Business

Referrals feel great until they trap you in a cycle of low-paying clients. Here's how to break the pattern and move upmarket.

Oct 1, 2025 180 views
How Free Work Turns Into Paid Clients 1 min
Business Scaling

How Free Work Turns Into Paid Clients

The smart way to use free work to build a full client roster, raise your prices, and transition to premium fees without burning bridges.

Sep 26, 2025 540 views
What Your Clients Really Care About 1 min
Marketing Strategy

What Your Clients Really Care About

How to do real market research for your accounting firm using 6 sources so your marketing speaks directly to what clients actually want.

Sep 24, 2025 439 views
Top Marketing Strategies For Accountants In 2026 14 min
Marketing Strategy

Top Marketing Strategies For Accountants In 2026

A ranked breakdown of the best marketing strategies for accounting firms in 2026 — from SEO to Facebook ads to affiliate partnerships.

Sep 22, 2025 488 views
Your Profit Isn't the Only Thing That Grows 1 min
Business Scaling

Your Profit Isn't the Only Thing That Grows

How EBITDA multiples work for service businesses and why doubling your profit can triple or quadruple your business valuation.

Sep 22, 2025 94 views
Stop Making Educational Content. Do This Instead. 17 min
Content & Brand

Stop Making Educational Content. Do This Instead.

Educational content attracts other professionals, not your ideal clients. Here's the framework that actually drives leads for accounting firms.

Sep 15, 2025 446 views
Don't Know Your Niche? Do this 1 min
Business Scaling

Don't Know Your Niche? Do this

A simple exercise to find your niche using your existing client list. Export, filter, and find the overlap that defines your ideal client.

Sep 10, 2025 211 views
This is Why Your Profits are Low 2 min
Business Scaling

This is Why Your Profits are Low

If you only have one thing to sell, you're leaving money on the table. Here's how to build a spiderweb of services that maximizes client lifetime value.

Sep 10, 2025 407 views
How To Buy a CPA Firm in 2025 (Full Process) 36 min
Business Scaling

How To Buy a CPA Firm in 2025 (Full Process)

Ryan Bakke walks through buying a $2.5M CPA firm with 330 clients, covering deal structure, due diligence, earnouts, and retention.

Jul 28, 2025 3,834 views
How to Niche Down Your Accounting Firm 22 min
Marketing Strategy

How to Niche Down Your Accounting Firm

Small business owners is not a niche. Learn how to find your real niche using your client list, build a brand messaging blueprint, and attract the right leads.

Jul 21, 2025 569 views
How This Accountant 5x'd His Lead Flow Before His Funnel Even Went Live 10 min
Case Studies

How This Accountant 5x'd His Lead Flow Before His Funnel Even Went Live

Zokpia Olumese went from 4-10 leads a year to closing 3 out of 5 in one month — before his funnel even launched. Here is what changed.

Jul 14, 2025 314 views
The Math to Scale Your Accounting Firm to $1M (2025) 36 min
Marketing Strategy

The Math to Scale Your Accounting Firm to $1M (2025)

Reverse engineer your path to a million dollars using CAC, lifetime gross profit, and real math for tax, bookkeeping, and CFO firms.

Jul 10, 2025 847 views
I changed my mind on marketing, now I get 5x the customers 19 min
Marketing Strategy

I changed my mind on marketing, now I get 5x the customers

Marketing is not about visibility anymore. It is about trust. Here are three practical takeaways to make your accounting firm more profitable in the next 90 days.

Jun 5, 2025 512 views
How To Get Bookkeeping Clients In 2025 (full guide) 22 min
Marketing Strategy

How To Get Bookkeeping Clients In 2025 (full guide)

A 4-step marketing strategy for bookkeepers to attract ideal clients, build a funnel, drive traffic, and track ROI with real examples and numbers.

Apr 28, 2025 13,240 views
This Accountant Makes $3M/yr With One Simple Funnel 18 min
Marketing Strategy

This Accountant Makes $3M/yr With One Simple Funnel

The exact three-step funnel we used to scale a real estate CPA firm to $3M per year, including the VSL, application, and backend pipeline.

Apr 11, 2025 1,643 views
This Accountant Makes $8708 PER DAY (here's how) 23 min
Case Studies

This Accountant Makes $8708 PER DAY (here's how)

How Ryan Bakke hit $3.1M/year selling tax strategy — the funnel, traffic system, and ROI metrics behind $8,708 in daily revenue.

Apr 8, 2025 320 views
How to Get Tax Strategy Clients (full marketing strategy) 30 min
Marketing Strategy

How to Get Tax Strategy Clients (full marketing strategy)

A complete end-to-end marketing system for tax strategy firms. VSL funnel, application step, discovery call, and how to get leads into the system at every stage.

Mar 24, 2025 455 views
I Built a $3M/yr Content Strategy For a CPA Firm 12 min
Content & Brand

I Built a $3M/yr Content Strategy For a CPA Firm

The content strategy framework behind a CPA firm doing $3M/year. How to never run out of ideas and create social content that converts.

Mar 21, 2025 347 views
How This CPA Built a $3M/yr Firm in His mid-20s 47 min
Client Case Studies

How This CPA Built a $3M/yr Firm in His mid-20s

Ryan Bakke scaled Tax Strategy 365 from $100K to nearly $3M in revenue. Here's the marketing, sales, and operations playbook behind the growth.

Mar 10, 2025 671 views
How This CPA Firm Booked 98 Calls Last Month With $0 Spent On Ads 14 min
Marketing Strategy

How This CPA Firm Booked 98 Calls Last Month With $0 Spent On Ads

The marketing funnel every accounting firm needs to convert existing website traffic into booked sales calls — no ad spend required.

Mar 1, 2025 291 views
How This Bookkeeper Added $84,000 ARR In 30 Days 13 min
Case Studies

How This Bookkeeper Added $84,000 ARR In 30 Days

Brock Hartzler added $7K/mo in recurring revenue in his first month of ads on just $4-5K in spend. Here is how ProMover Accounting did it.

Jan 30, 2025 477 views
I'm Scaling To $83K/Month in 2025 (Copy My Plan) 23 min
Business Scaling

I'm Scaling To $83K/Month in 2025 (Copy My Plan)

My quarter-by-quarter blueprint to scale a service-based marketing firm from $31K/month to a million-dollar run rate in 2025.

Jan 23, 2025 397 views
Why Smart Entrepreneurs Often Plateau (And Others Don't) 6 min
Business Scaling

Why Smart Entrepreneurs Often Plateau (And Others Don't)

Most entrepreneurs limit themselves by sticking to one mode of learning. Here is why closing your skill gaps from any source is the real key to growth.

Jan 7, 2025 505 views
My Business Almost Died In 2024 (but I'm still here) 5 min
Business Scaling

My Business Almost Died In 2024 (but I'm still here)

2024 was the hardest year of my life. I lost months of revenue, rebuilt from scratch, and came out the other side with a better business model.

Jan 1, 2025 269 views
How This CFO Is Building a 7-Figure Firm With Only 12 Clients 44 min
Case Studies

How This CFO Is Building a 7-Figure Firm With Only 12 Clients

Shannon runs a fractional CFO firm capped at 12 clients, charges premium fees, and is on track for seven figures. Here is how she built it.

Dec 20, 2024 1,189 views
The Math To Build a $1M Accounting Firm in 2025 17 min
Marketing Strategy

The Math To Build a $1M Accounting Firm in 2025

Learn the one marketing KPI that determines if your accounting firm can scale profitably: CAC to LTGP ratio, with real examples and levers to pull.

Dec 2, 2024 2,341 views
MrBeast's Employee Handbook Just Leaked... Here's My Thoughts 13 min
Business Scaling

MrBeast's Employee Handbook Just Leaked... Here's My Thoughts

Five lessons from MrBeasts leaked 36-page employee handbook that every B2B CEO needs to understand for building high-performing teams.

Nov 20, 2024 1,685 views
GaryVee's Videographer: THIS Is How To Grow On Social Media 44 min
Content & Brand

GaryVee's Videographer: THIS Is How To Grow On Social Media

Connor Newell, former GaryVee videographer, shares how to create content that converts into clients using storytelling, shares, and saves.

Oct 25, 2024 7,348 views
The Content Advice I Wish Someone Told Me 2 Years Ago 8 min
Content & Brand

The Content Advice I Wish Someone Told Me 2 Years Ago

Two content strategies that changed everything for getting high-ticket clients from social media: show dont tell and sell consistently.

Aug 5, 2024 2,584 views
The Rookie Mistake You're Probably Making On Sales Calls 8 min
Sales & Pricing

The Rookie Mistake You're Probably Making On Sales Calls

Your sales calls are failing because your questions are not aligned with your offer. Here is how to fix that and close more deals on every call.

Jul 29, 2024 583 views
Advice for Getting Clients on Instagram 7 min
Marketing Strategy

Advice for Getting Clients on Instagram

Why 30K Instagram followers produced zero sales calls, and how to fix your social media strategy to actually convert followers into clients.

Jul 22, 2024 337 views
Every B2B Firm Needs THESE 3 People to Succeed in 2024 13 min
Business Scaling

Every B2B Firm Needs THESE 3 People to Succeed in 2024

A service business needs three key hires to scale the CEO out of the day-to-day: a rainmaker, a client success manager, and an integrator. Here is what each does.

Jul 17, 2024 407 views
The Best Facebook Ads Strategy To Sell High-Ticket Services in 2024 11 min
Marketing Strategy

The Best Facebook Ads Strategy To Sell High-Ticket Services in 2024

Why lead form ads fail for high-ticket services and how the VSL funnel with email marketing solves the know-like-trust problem.

Jun 17, 2024 990 views
How This Financial Planner Tripled His AUM in 12 Months | Tyler Murphy 18 min
Case Studies

How This Financial Planner Tripled His AUM in 12 Months | Tyler Murphy

Tyler Murphy grew from $50-80K to a $150-200K revenue projection by spending just $2,500 on ads. Here is the Instagram-first strategy that worked.

Feb 19, 2024 276 views
This Accountant Reveals How He Took Home $1M in Profit Last Year 29 min
Case Studies

This Accountant Reveals How He Took Home $1M in Profit Last Year

Ryan Bakke scaled his real estate CPA firm from $100K to $1.7M and took home $1M in profit. Here is exactly how he did it with niching, pricing, and lead flow.

Feb 5, 2024 614 views