The Accountant's Marketing Guy

Peter Vander Wall

Peter Vander Wall at his desk
Peter Vander Wall — Marketing strategist for accounting firms

What I Do

Marketing for Accounting Firms

Ad funnels, VSLs, messaging, and lead gen systems built specifically for accounting firm owners who want to grow beyond referrals.

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Advisory Groups

Scale Your Accounting Firm — an advisory service for accounting firm owners ready to scale with proven marketing and sales frameworks.

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Education & Content

Host of the Scale Your Accounting Firm Podcast, sharing marketing strategies & growth tactics for accounting firm owners.

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Case Studies

Scaled to $3M/yr in 3 years Ryan Bakke, Tax Strategy 365 Real estate CPA firm offering tax strategy for real estate investors. Scaled from $100k in 2021 to $3M in 2024, built a 50k+ online audience, and built one of the best-known education brands in the real estate space. Watch Case Study →
Added $130k ARR in under 6 weeks. Brock Hartzler, Pro Mover Accounting Bookkeeping & tax prep firm for local moving companies. Launched ads in Jan 2025 and added $130k in ARR from less than $10k in adspend. This firm went on to scale from $34k to $92k MRR by the end of 2025. Watch Case Study →
Closed $400k in one month Daniel Koehler, GTG Tax Planning Tax planning firm for high earners in the tech industry. Closed over $100k of new tax planning engagements their first 3 months running ads, and less than 6 months in they did a record-breaking $400k of new sales in a 30-day period. Watch Case Study →

What Clients Say

★★★★★

“Accelerated our growth years, if not a decade ahead of where we'd be.”

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“I would recommend them to anyone who is looking to scale a firm to millions.”

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“We had to pause ads because we couldn't onboard clients fast enough.”

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“The fastest start we've ever had on an account.”

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“Peter is the marketing EXPERT for accounting firms. Helped me breakthrough a growth plateau I've had for years.”

★★★★★

“I could literally see our leads sitting at the kitchen table thinking those exact things.”

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“The 1-1 call with Peter felt like a big unlock for me. Top notch operation.”

★★★★★

“Very helpful getting me in the right direction with marketing and sales.”